How Targeting People Will Change Paid Search

February 2, 2012

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Aggregating consumer data for marketing is not a new idea. Direct marketers have been doing it for years, appending information to lists from a variety of sources, like warranty cards. Google's new privacy policy, which generated some negative reactions from users and lawmakers, plainly explains that the data they append to user records from product usage across the suite of Google sites will change the search results experience: If you’re signed into Google, we can do things like suggest search queries—or tailor your search results—based on the interests you’ve expressed in Google+, Gmail, and YouTube....

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Source: Search Engine Watch

Companies Mentioned:

Google

YouTube

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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