How to Optimize Your YouTube Videos and Channel

YouTube is currently the second-largest search engine after Google. More than 800 million unique users visit YouTube each month, while more than 4 billion hours of video are being watched each month. More and more companies and marketers have started delving into this new online marketing tool that undoubtedly all these years has charmed both consumers and businesses. Briefly, some of the advantages YouTube transfers to all these businesses that make use of it include: The low cost of advertising, in contrast to conventional TV ads; The ease of YouTube integration with the company’s main website and other social media;

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