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How to Optimize Your YouTube Videos and Channel

January 10, 2013
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YouTube is currently the second-largest search engine after Google. More than 800 million unique users visit YouTube each month, while more than 4 billion hours of video are being watched each month. More and more companies and marketers have started delving into this new online marketing tool that undoubtedly all these years has charmed both consumers and businesses. Briefly, some of the advantages YouTube transfers to all these businesses that make use of it include: The low cost of advertising, in contrast to conventional TV ads; The ease of YouTube integration with the company’s main website and other social media;...

 

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7 Tactics for Optimizing YouTube Videos for Search, Part 1
March 11, 2010 From eM+C Daily
You may have a great video, but if people don’t know it exists, it’s pretty worthless. Considering many online users find videos by conducting keyword searches on YouTube or search engines, it's very important to optimize your video for search. Here are seven tips for optimizing YouTube videos:
 
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Tips to Help Your Business Monetize YouTube Advertising
February 22, 2011 From ROI Report
Now ranking as the second largest search engine online, YouTube's reach and influence on consumers can't be understated. Consider the following: over 2 billion videos a day are viewed on YouTube; there are over 480 million YouTube users worldwide; the average person spends 15 minutes a day on YouTube; and, most importantly, partner ad revenue on YouTube more than tripled in 2009. Then why is it that the social networking site is often overlooked by marketers, taking a backseat to Facebook, Twitter and LinkedIn?
 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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