YouTube is currently the second-largest search engine after Google. More than 800 million unique users visit YouTube each month, while more than 4 billion hours of video are being watched each month. More and more companies and marketers have started delving into this new online marketing tool that undoubtedly all these years has charmed both consumers and businesses. Briefly, some of the advantages YouTube transfers to all these businesses that make use of it include: The low cost of advertising, in contrast to conventional TV ads; The ease of YouTube integration with the company’s main website and other social media;...
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7 Tactics for Optimizing YouTube Videos for Search, Part 1
March 11, 2010
From eM+C Daily
You may have a great video, but if people don’t know it exists, it’s pretty worthless. Considering many online users find videos by conducting keyword searches on YouTube or search engines, it's very important to optimize your video for search. Here are seven tips for optimizing YouTube videos:
Tips to Help Your Business Monetize YouTube Advertising
February 22, 2011
From ROI Report
Now ranking as the second largest search engine online, YouTube's reach and influence on consumers can't be understated. Consider the following: over 2 billion videos a day are viewed on YouTube; there are over 480 million YouTube users worldwide; the average person spends 15 minutes a day on YouTube; and, most importantly, partner ad revenue on YouTube more than tripled in 2009. Then why is it that the social networking site is often overlooked by marketers, taking a backseat to Facebook, Twitter and LinkedIn?