Privacy advocates generally favor making it easier for online consumers to block or delete tracking cookies. But if consumers do turn off cookies, they may find retailer websites less suited to their individual needs, says
Eoin Comerford, CEO of Moosejaw Mountaineering, a multichannel retailer of outdoor sporting goods. “There’s a consumer expectation for a certain degree of personalization in the e-commerce site experience, and if more consumers say they don’t want to get tracked at all, it will hurt online retailing.”...
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DAA Refuses to Enforce Do-Not-Track Default Browser Settings
October 10, 2012
From Today @ Target Marketing
The DAA does not require companies to honor Do Not Track signals fixed by the browser manufacturers and set by them in browsers. Specifically, it is not a DAA Principle or in any way a requirement under the DAA Program to honor a Do Not Track signal that is automatically set in Internet Explorer 10 or any other browser. The Council of Better Business Bureaus and the Direct Marketing Association will not sanction or penalize companies or otherwise enforce with respect to DNT signals set on Internet Explorer 10 or other browsers.
Is Data Essential to Your Business? DMA Wants You to Help Fight for Its Future
October 15, 2012
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"Marketers can use data to change the world," but not if some in Congress and the FTC get their way, said Linda Woolley, DMA acting presdient and CEO, in her address at the DMA Conference in Las Vegas on Monday morning. There is a real danger that Congress could shut down the data that is the very heart of that ability. Now, DMA has a way for every marketer to help make sure that doesn't happen, and it won't take too much time or effort from you.
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