How Mobile Makes Email Marketing Content More Important

Marketers continuously overlook email as a content type to include in their online outreach programs. Content marketing is making positive growth as brands focus on maintaining company blogs and producing engaging visual media to pique consumers’ interests. However, email marketing remains an effective tactic to reach new and existing customers, and new data from Knotice and ExactTarget suggest brands should include high-quality email strategies in their ongoing digital marketing efforts.

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