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How to Make Images Work in Your Direct Mail Campaign

May 27, 2014
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We have all heard the phrase "a picture is worth a thousand words." Smart marketers know strong, powerful images should always be included in a direct marketing campaign. Choosing the right photo to complement your campaign is important, and can make or break that vital first impression. The right images can lead to promising results. Direct mail typically consists of three components: the creative, the message and the offer. The image you choose falls under the creative category, and the message and offer further build upon and support that image...

 

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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

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importantly, how? And even more importantly, what do you do with it once
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	This new 
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to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

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