How to Maintain Your Email List for Engagement and Deliverability

Most companies focus their time and energy on building their email marketing list—as well they should. But it’s not enough just to build a list—you also need to maintain it. This means: Letting subscribers manage their preferences (or opt-out if they wish), and proactively cleaning and culling inactive subscribers. Email subscription centers: One of the best ways to manage your list—and simultaneously establish trust with your audience—is to allow them to take control of the communications they receive. By law, you need to allow subscribers to opt-out

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