Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

How General Mills Took Ownership of Its Brands’ Social Media Communities

February 1, 2013
Get the Flash Player to see this rotator.
 
The words “isolated” and “fragmented” have no place in social media. That’s the reason General Mills knew it needed to bring together its brands, which were “doing their own thing” in the social sphere, and stop letting agencies manage brand communities. To do it, the company needed community engagement managers to bring ownership, accountability and real involvement to the company’s social media platforms. In his presentation at SocialMedia.org‘s BlogWell conference in Los Angeles, General Mills’ social media engagement manager, Aaron Miller, explained the reason the company thought community managers could help the company learn and grow—and even how the company...

 

People Mentioned:

More Suggested Content:

Castrol Motor Oil Builds Loyalty With Online Communities, Social Media Techniques
January 28, 2010 From eM+C Daily
Castrol Motor Oil, a worldwide producer and marketer of synthetic and conventional motor oil and lubricants, has increased loyalty and sales with an aggressive social media program designed to attract and engage car and racing enthusiasts.
 

SPONSORED CONTENT

MORE ON SEARCH & SOCIAL MEDIA >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: