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How Fortune 500 Companies Engage Customers on Social Media

September 7, 2012
Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools....

 

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Global Corporations Using Social Media for Direct Contact With Customers
February 17, 2011 From eM+C Daily
The Fortune Global 100 are becoming more and more comfortable with social media sites such as Facebook, Twitter, YouTube and corporate blogs, according to the second annual Burson-Marsteller Global Social Media Check-Up. 
 
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Facebook Cited as Most Effective Social Networking Tool Among Inc. 500
February 10, 2011 From eM+C Daily
America's fastest-growing private companies, known as the Inc. 500, cite Facebook as the most effective social networking tool, according to a recent study by the Center for Marketing Research at the University of Massachusetts Dartmouth and the Society for New Communications Research.
 

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