How Fortune 500 Companies Engage Customers on Social Media

September 7, 2012

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Fortune annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. … In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 … Last year’s F500 study drew attention for the leveling off of blogging, with only 23 percent hosting a public-facing corporate blog in both 2010 and 2011. The latest iteration documents a leap forward for these titans as they show the first signs of really embracing a range of social media tools....

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Source: UMass Dartmouth Center for Marketing Research

Companies Mentioned:

American Express	Bank of America	Business Week
Fortune Magazine	General Motors	Google
Hewlett-Packard	Nordstrom	Owens Corning
Rock-Tenn	Target	The Wall Street Journal
Verizon Communications	Wal-Mart	Yahoo! Search Marketing
YouTube

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