Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

How to Find Out if Your Copywriter Is Helping or Hurting Your Business

February 19, 2013
1
Get the Flash Player to see this rotator.
 
To find out if your in-house copy strategy is working for your brand, there are telltale signs you can look for in your promotional materials, from websites to brochures to ads. These signs include: Passion Failure: Without brand passion, there's no belonging and there's loss of market share to brands who do inspire passion. Do your words pop off the page or screen? Superlative Overkill: If your copywriter's using a lot of superlatives, then something might be wrong. Is your brand strong enough to speak for itself through its fans? Shaky ground: Making product claims...

 

People Mentioned:

More Suggested Content:

Denny Hatch
Never Use a Word You Can’t Spell
February 5, 2013 From Today @ Target Marketing
I've finally come up with a title for my new book on writing: "WRITE IT RIGHT: Let the world's greatest copywriters show you how to make readers love your emails, letters, memos, blog, ads, white papers, annual reports, PowerPoint, articles, books, website and yes, especially your résumé." Here's a preview—the chapter on Words that follows Outlines, Research, Plagiarism, Getting Started, Headlines, Ledes, Moving the Readers' Eyes 1 & 2, and lots of other stuff. I hope you find it useful.
 
Cross-Channel Copywriting DMDay 2013 Session
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo...
 
1

SPONSORED CONTENT

MORE ON COPYWRITING, CREATIVE AND BRAND >>

FROM THE BOOKSTORE

Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

ORDER NOW

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: