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How to Find Out if Your Copywriter Is Helping or Hurting Your Business

February 19, 2013
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To find out if your in-house copy strategy is working for your brand, there are telltale signs you can look for in your promotional materials, from websites to brochures to ads. These signs include: Passion Failure: Without brand passion, there's no belonging and there's loss of market share to brands who do inspire passion. Do your words pop off the page or screen? Superlative Overkill: If your copywriter's using a lot of superlatives, then something might be wrong. Is your brand strong enough to speak for itself through its fans? Shaky ground: Making product claims...

 

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