To find out if your in-house copy strategy is working for your brand, there are telltale signs you can look for in your promotional materials, from websites to brochures to ads. These signs include: Passion Failure: Without brand passion, there's no belonging and there's loss of market share to brands who do inspire passion. Do your words pop off the page or screen? Superlative Overkill: If your copywriter's using a lot of superlatives, then something might be wrong. Is your brand strong enough to speak for itself through its fans? Shaky ground: Making product claims...
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Never Use a Word You Can’t Spell
February 5, 2013
From Today @ Target Marketing
I've finally come up with a title for my new book on writing: "WRITE IT RIGHT: Let the world's greatest copywriters show you how to make readers love your emails, letters, memos, blog, ads, white papers, annual reports, PowerPoint, articles, books, website and yes, especially your résumé." Here's a preview—the chapter on Words that follows Outlines, Research, Plagiarism, Getting Started, Headlines, Ledes, Moving the Readers' Eyes 1 & 2, and lots of other stuff. I hope you find it useful.
Cross-Channel Copywriting DMDay 2013 Session
March 14, 2013
From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo...