It's an enviable position to be in: Your site is ranking really well for all the keywords you targeted when you launched your initial search engine optimization (SEO) efforts. Leads are up, traffic is rocking, smiles all around. Time to pop the champagne, right? Sure, pat yourself on the back a bit since it isn't easy to excel in the organic SERPs these days, what with sites (legit sites too) getting mauled by Pandas and Penguins. But you can't get too complacent....
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Organic Search Based on ROI
June 17, 2010
From eM+C Daily
Company: BrightEdge, a provider of enterprise-class search engine optimization (SEO) solutions
Product/Service: BrightEdge SEO Platform
What It Does: Provides a comprehensive SEO platform that delivers ROI-driven insights for all managers involved in organic search.