How to Effectively Budget Your Social Media Program in 2013

Social media marketing in 2013 is a serious job. No longer can we leave managing our social media pages to a new college grad with a major in communications. Social media, which now signals search engine optimization, can manage customer service, and hurt your brand reputation, is a key component of any corporate marketing program. So, how is the practice, which changes daily, managed and, equally as important, budgeted?

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