If you've been trying to grow your email list, this article is for you. Most people think that once they drive thousands of visitors to their website, their subscription rates will skyrocket. It doesn't work that way. Don't forget that most of the visitors you send to your website are already marketers themselves or aspiring businesspeople, especially if your niche is internet marketing related. Now that you have this insight, what you must do is to optimize every aspect of your website so that it can suit your target audience. Readers and prospects aren't alien to follow-up emails....
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6 Ways to Integrate Social Media and Email Marketing
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Instead of making email obsolete, the extensive use of social media has made email an even more valuable channel. Social media gives marketers another option for engaging with their communities and reduces "email fatigue." Leveraging social media also allows marketers to personalize the conversation and make it more targeted.
How to Attract and Keep Subscribers
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An email marketing campaign isn't about the newsletter, but about the mailing list. That's something we all learn pretty quickly once the campaign gets underway. Email subscribers are a valuable bunch. Unlike the one-time-only visitors to your site, subscribers are the ones who keep returning, referring, and most importantly, engaging on an on-going basis. It's that kind of traffic that’s more easily converted. Once you've got subscribers, the trick is to keep them, and get them to interact.