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How 'Doctor Who' Can Help You Craft a Timelessly Engaging Marketing Message

April 24, 2012
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"Doctor Who" is listed in the "Guinness Book of World Records" as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time (in terms of its overall ratings, DVD and book sales, and iTunes traffic). As "Doctor Who" builds towards its highly-anticipated and climactic 50th anniversary year (and 14 big, blockbuster-movie episodes) things couldn’t be brighter. Why? Because sci-fi fans are cool like that? Nope. It’s not just the genre. It’s the storytelling....

 

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