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How 'Doctor Who' Can Help You Craft a Timelessly Engaging Marketing Message

April 24, 2012
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"Doctor Who" is listed in the "Guinness Book of World Records" as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time (in terms of its overall ratings, DVD and book sales, and iTunes traffic). As "Doctor Who" builds towards its highly-anticipated and climactic 50th anniversary year (and 14 big, blockbuster-movie episodes) things couldn’t be brighter. Why? Because sci-fi fans are cool like that? Nope. It’s not just the genre. It’s the storytelling....

 

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Betsy Mitchell Joins Open Road as Strategic Advisor
January 17, 2012 From Publishing Business Today
Open Road Integrated Media (www.openroadmedia.com), a digital publisher and multimedia content company, announced today that Betsy Mitchell will serve as Strategic Advisor for Science Fiction and Fantasy. Mitchell, who has more than 30 years of publishing experience, will spearhead Open Road's acquisition and publishing of backlist science fiction and fantasy titles for its Author Brand Program.
 

 
Tor/Forge Books and NASA Jointly Announce Publishing Collaboration
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In an effort to encourage math and science education Tor/Forge Books and NASA have collaborated to publish a series of science based, commercial fiction books.
 

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Mobile is here in a big way … and
it’s about to become dominant. Retailers, fundraisers and publishers are all
paying attention, but so should all industry sectors.With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most renowned experts in mobile to give you crucial advice about how to proceed and succeed with this exploding channel.  Mastering Mobile Marketing

Mobile is here in a big way … and it’s about to become dominant. Retailers, fundraisers and publishers are all paying attention, but so should all industry sectors.
With all that in mind, we at Direct Marketing IQ created this “How to Master Mobile Marketing” guide, which gathers many of the world’s most...

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