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How 'Doctor Who' Can Help You Craft a Timelessly Engaging Marketing Message

April 24, 2012
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"Doctor Who" is listed in the "Guinness Book of World Records" as the longest-running science fiction television show in the world, and as the “most successful” science fiction series of all time (in terms of its overall ratings, DVD and book sales, and iTunes traffic). As "Doctor Who" builds towards its highly-anticipated and climactic 50th anniversary year (and 14 big, blockbuster-movie episodes) things couldn’t be brighter. Why? Because sci-fi fans are cool like that? Nope. It’s not just the genre. It’s the storytelling....

 

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Open Road Integrated Media (www.openroadmedia.com), a digital publisher and multimedia content company, announced today that Betsy Mitchell will serve as Strategic Advisor for Science Fiction and Fantasy. Mitchell, who has more than 30 years of publishing experience, will spearhead Open Road's acquisition and publishing of backlist science fiction and fantasy titles for its Author Brand Program.
 

 
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In an effort to encourage math and science education Tor/Forge Books and NASA have collaborated to publish a series of science based, commercial fiction books.
 

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