If you want to know what someone really thinks of something, sometimes the best way to find out is simply to ask them. In marketing circles, this usually translates to surveying our customers or prospects to determine what’s going on in the real world. We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot's new "2013 Inbound Marketing Survey," which we launched last Friday. But crafting an effective marketing survey is a little
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8 Secrets of Customer Satisfaction Survey Success
February 15, 2012
From Today @ Target Marketing
Customer satisfaction surveys are a great way to gain perspective on what you’re doing well and what you could improve upon. Once you become aware of these things, you can take the necessary steps to hold on to your current customers, as well as better understand how to attract new ones. In order to gain perspective from a customer satisfaction survey, it needs to be structured well. Here are eight secrets to asking the right questions.