How to Design a Marketing Survey That Yields Legitimate Results

If you want to know what someone really thinks of something, sometimes the best way to find out is simply to ask them. In marketing circles, this usually translates to surveying our customers or prospects to determine what’s going on in the real world. We use marketing surveys for a number of reasons, from identifying overall customer satisfaction scores, to deciding how to position new products, to conducting new research to support thought leadership content, as is the case with HubSpot’s new “2013 Inbound Marketing Survey,” which we launched last Friday. But crafting an effective marketing survey is a little

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