How to Create a Solid PPC Testing Hypothesis

January 14, 2013

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

Perhaps one of the most overlooked aspects of ad testing is formulating a hypothesis. Some may choose to skip the hypothesis because it is easier to create a few different ad or landing page variations, set them live, play the waiting game and hope for some positive changes. Others, whom I dare call the worst optimizers, are simply afraid of being wrong. What we often fail to remember, though, is that the purpose of a hypothesis is not for you to prove it right through your test, but rather to use
...

Read Full Article...

Source: Search Engine Watch

Companies Mentioned:

SCORE

MORE ON
SEARCH & SOCIAL MEDIA

MORE ON SEARCH & SOCIAL MEDIA >>

FROM THE BOOKSTORE

Marketing Manifesto

Topics in the Marketing Manifesto include:
The future of marketingMarketing and sales standardsPermission-based marketingPreparing, predicting and performing campaignsIntegrating marketing into corporate governance and marketing leadership...

ORDER NOW

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...