Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

How to Create a Solid PPC Testing Hypothesis

January 14, 2013
Get the Flash Player to see this rotator.
 
Perhaps one of the most overlooked aspects of ad testing is formulating a hypothesis. Some may choose to skip the hypothesis because it is easier to create a few different ad or landing page variations, set them live, play the waiting game and hope for some positive changes. Others, whom I dare call the worst optimizers, are simply afraid of being wrong. What we often fail to remember, though, is that the purpose of a hypothesis is not for you to prove it right through your test, but rather to use
...

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: