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How to Create Effective Video for Social Media Marketing

November 8, 2012
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With leaders in the video commerce space (such as QVC) driving billions of dollars in sales each year through the power of video, and Internet audiences consuming tens of billions of online videos each month, it's no wonder video is one of the leading areas where social media marketers are making new investments as they plan their social strategies. But beyond amplifying existing video content, such as TV commercials and high-end product demos, many social media marketers hit a dead end in terms of what video content to affordably create on a scalable, regular basis....

 

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