How Consumers Interact with Brands on Social Networks

June 8, 2010

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The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010....

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Source: EMarketer

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Some Social Network Users Find Value in Contact With Brands
June 8, 2010 From Home Page
About one-third of 3,000 U.S. social network users responding to a recent online survey conducted by ROI Research indicated a positive relationship with brand marketing on social networks like Facebook and Twitter. The study, S-Net (The Impact of Social Media), was sponsored by performance marketing firm Performics.