How to Buy New Subscribers Without Buying Email Lists

Email marketing’s ROI is twice as much as direct mail and three times as much as social media. So why are we not investing in growing our email lists in the same way we do with these other channels? I am not referring to buying lists like we do for direct mail. They certainly are available for email, but even if we put aside the massive deliverability issues that accompany purchased lists (recipients who have not heard of you are likely to mark messages from you as spam, making it harder for your messages to reach the subscribers who are

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