Email marketing’s ROI is twice as much as direct mail and three times as much as social media. So why are we not investing in growing our email lists in the same way we do with these other channels? I am not referring to buying lists like we do for direct mail. They certainly are available for email, but even if we put aside the massive deliverability issues that accompany purchased lists (recipients who have not heard of you are likely to mark messages from you as spam, making it harder for your messages to reach the subscribers who are...
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True Influence Launches LeadPAC Cost-Per-Click Ad Platform
October 6, 2011
From eM+C Daily
Company: True Influence, an online lead-generation company
Product/Service: LeadPAC, a behaviorally targeted, self-service email prospecting platform
What it Does: Allows marketers to develop profitable ads by using a low-cost email lead-generation solution to proactively contact their target markets. Instead of buying or renting lists for email marketing, the pay-per-click platform lets customers only pay for the results that they want.
Lost Email Subscribers? 5 Ways to Reconnect
July 20, 2011
From Today @ Target Marketing
How often do you evaluate the health of your email lists? Last year, MarketingSherpa reported that 33 percent of businesses are seeing a decline in their list sizes, with business lists experiencing an average decrease of 13 percent. Other industry stats put the average attrition rate above 30 percent annually. List attrition is caused by a number of factors: people change jobs and subsequently their business email addresses, or they change their personal email to switch ISPs or avoid spam and start fresh. This churn can wreak havoc not only on your deliverability but on your ROI.