Are you using social media to promote your business in 2012? You’re not alone. More than eight out of 10 marketers are now using channels such as Facebook, Twitter and LinkedIn to raise brand awareness, build communities and drive sales, and a full one third of these professionals invest 11 or more hours each and every week into their social marketing efforts. All of which raises a couple of important questions: where are they targeting these resources, and what are the benefits? Using data taken from Social Media Examiner’s latest Social Media Marketing Industry Report...
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Generate Leads With Social Media by Provoking Thought, Not Leading It
April 13, 2012
From Jeff Molander
Why is it so difficult to generate sales leads using social media? Probably because we're all busy creating "quality content" (whatever that is!) rather than designing
content to generate leads. At the risk of my wife divorcing me, I decided to take a year off and find out how businesses who actually are
quietly succeeding with social media are doing it. A year's worth of research confirmed my suspicions about the so-called "social media revolution" and revealed an exciting opportunity: A chance for more B-to-B and B-to-C marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video.
Business-to-Influencer Marketing: 6 Steps to a New Media Paradigm
April 16, 2012
From Today @ Target Marketing
Sophisticated marketers have long recognized the importance of third-party influencers to consumer purchases. Companies that sell their products through distributors, dealers, channel partners or other businesses devote significant sales and marketing resources to influence these businesses because they drive consumer sales. It's called Business-to-Business-to-Consumer marketing, or B-to-B-to-C.