Offices closed, subways shut down, streets fell quiet and marketers sprung into action, with some referencing Hurricane Sandy in messaging and others taking action around the storm, which could contend for the worst on record along the East Coast. As Sandy worked her way up the Eastern Seaboard toward New York City on Monday, many agencies and marketers across the Northeast kept staffers at home. Two of the ad shops in New York City most closely situated to mandatory evacuation zones...
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Google Launches Crisis Map for Hurricane Sandy
October 29, 2012
From Home Page
As Hurricane Sandy moves near the U.S. mid-Atlantic coast, Google is helping those affected prepare for the storm with a dedicated crisis map.
The map tracks Sandy's path, letting users choose between several layers of information, such as the current location of the storm, forecast track, shelter locations, cloud imagery, public alerts and more.
Google has also launched a special Sandy crisis map for New York City, displaying such info as evacuation zones, evacuation centers and Red Cross emergency shelters.
Sandy is a massive category 1 hurricane, expected to bring life-threatening storm surge to the mid-Atlantic coast, Monday evening and early Tuesday.
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Marketing Lessons From a Tropical Storm
October 29, 2012
From The Marketing Blog
As the news of a pending tropical storm unfolds, it reminds me of the fact that good marketing lessons can be found just about anywhere. Living in the supposed path of this soon-to-hit storm, I've noticed the frenzy of activity from the community around me. And they're buying stuff ... lots of stuff! Batteries, flashlights, generators, food and who knows what. From a marketing perspective it reinforces the power of creating urgency in your marketing message.