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How Adland Is Weathering Hurricane Sandy

October 30, 2012
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Offices closed, subways shut down, streets fell quiet and marketers sprung into action, with some referencing Hurricane Sandy in messaging and others taking action around the storm, which could contend for the worst on record along the East Coast. As Sandy worked her way up the Eastern Seaboard toward New York City on Monday, many agencies and marketers across the Northeast kept staffers at home. Two of the ad shops in New York City most closely situated to mandatory evacuation zones...


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Marketing Lessons From a Tropical Storm
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As the news of a pending tropical storm unfolds, it reminds me of the fact that good marketing lessons can be found just about anywhere. Living in the supposed path of this soon-to-hit storm, I've noticed the frenzy of activity from the community around me. And they're buying stuff ... lots of stuff! Batteries, flashlights, generators, food and who knows what. From a marketing perspective it reinforces the power of creating urgency in your marketing message.


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