Saws aren’t necessarily the most exciting product to market, nor to buy. But they suddenly become a lot more interesting when they cut through a car, a house or an airplane in less than two minutes. This strategy—taking any product and making it compelling—is something that brand manufacturer Newell Rubbermaid strives to do with all its brands ... “We wanted to find a way to show that our products were the best in the industry,” DuMars says. “We wanted to show that Lenox blades last longer and are a better deal long-term"...
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Your Online Video as a Direct Marketing Asset
October 3, 2012
From Gary Hennerberg
An online video is a marketing asset you can leverage time and time again. As we enter the fourth quarter, an important selling season for many direct marketers, we share today the product categories are that are using online videos as marketing assets. You'll also learn the types of videos your customers want to watch, and where they want to