Google now considers itself as a "mobile first" company. During a presentation at the 2012 Open Mobile Summit in San Francisco, three Google executives reportedly said that a majority of Google's users will access its services through mobile devices in 2013. ... The Google trio included global marketing director for mobile and social advertising Rikard Steiber, YouTube’s global director of platform partnerships Francisco Varela, and general partner at Google Ventures Rich Miner. All three admitted that Google now considers itself as a "mobile first" company.