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Google Update Suspected by Webmasters Losing Traffic

April 10, 2012
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While unconfirmed, it is possible that Google rolled out a semi-major update over the past weekend, as webmasters have taken to the forums to complain about loss in traffic. Barry Schwartz points to one WebmasterWorld thread in particular, in which a bunch of webmasters seem to think Google has indeed made a significant change. The person who started the thread says some webmasters are experiencing a 30 to 40 percent drop in traffic. Another user says they saw a 30 to 40 percent drop for a ten-year-old “authority site.”...

 

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SEO Vs. PPC: 5 ‘Power Tips’ to Drive Organic Traffic to Your Website
April 9, 2012 From Wendy Montes de Oca
OK, so you have a website. Blood, sweat and tears (as well as cash!) have gone into getting this thing up and running. You've used all your creative juices to get the words just right. And you added some nice graphics to make the site aesthetically pleasing. Now what? A website is of little use if nobody can find it. It's kind of like having a telephone book ad with no contact information … it's practically useless.
 
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6 Social Marketing Tricks to Boost SEO
April 2, 2012 From Today @ Target Marketing
Social may seem like an interloper at the search party, but it actually brings the party, say the presenters of "The Psychology of Social Commerce" session at SES New York. As far as 66 percent of shoppers are concerned, social networks are the first place to start searching when considering a product to buy, says Dana Todd, senior vice president of marketing and business development at Chicago-based SEM firm Performics.
 

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