Google Takes PLAs International, Converts to Paid Model

Google Product Listing Ads served on Google Shopping and in search query listings are no longer free in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and Czech Republic. The search engine said Thursday that it’s begun to transition these countries from a free to fee-based model. With more companies signing on and seeing higher-than-average return on investment, at least one platform provider formed a business unit to support the move.

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