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Google’s Marissa Mayer Becomes Yahoo’s CEO

July 17, 2012
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Marissa Mayer, one of the top executives at Google, will be the next CEO of Yahoo, making her one of the most prominent women in Silicon Valley and corporate America. The appointment of Ms. Mayer, who was employee No. 20 at Google and was one of the few public faces of the company, is considered a surprising coup for Yahoo, which has struggled in recent years to attract top flight talent in its battle with competitors like Google and Facebook. Ms. Mayer, 37, had for years been responsible for the look and feel of Google’s most popular products...

 

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In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more! Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
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Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more! Valuable Content Marketing

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