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Google’s Horowitz: Facebook Is a Social Network of the Past

November 30, 2012
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Google’s Bradley Horowitz did a pretty good Rocky Balboa impression on Wednesday, calling Facebook—the reigning social champ—a “social network of the past” and accusing the network of getting advertising all wrong. Horowitz, Google's vice president of social products, made his comments during a 15-minute conversation at the Business Insider IGNITION conference. … His biggest verbal jabs at Facebook were on the subject of advertising. Horowitz said Facebook is “jamming” ads into users’ streams and frustrating both users and brands in the process. He said Google may someday have ads on Google+, but it won’t be because Google needs to "make
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About one-third of 3,000 U.S. social network users responding to a recent online survey conducted by ROI Research indicated a positive relationship with brand marketing on social networks like Facebook and Twitter. The study, S-Net (The Impact of Social Media), was sponsored by performance marketing firm Performics.
 
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