Google’s Anthony Phalen: Focus on Integration Between Print and Digital

My colleague, Hank Andersen, and I attended the annual New England Direct Marketing Association (NEDMA) conference earlier this week where we saw some old friends and made some new ones. Anthony Phalen from Google was the keynote speaker who grabbed the attention of the audience when he said he was going to dispel one of the great marketing myths of our time. After an entertaining description of a colleague’s day, which starts with waking up, checking her personal and work email, and feeding her cat—all at the same time—he encouraged the audience to realize,

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