Google Panda 2 Years Later: Losers Still Losing and One Real Recovery

Two years ago yesterday, Google sent shockwaves through the search engine optimization industry and online publishing in general when it launched the Panda algorithm update. It was originally called the “farmer” update because Google’s prime target was “content farms,” a name used to describe sites that created high quantities of low-quality content that sometimes ranked highly in Google’s search results. Although Google didn’t specifically say it was targeting content farms when Panda launched, Matt Cutts, head of Google’s webspam team, told us at the time: “I think people will get the idea of the types of sites we’re talking about.”

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