Google Panda and SEO: Updated Tips for Online Marketers

Though it might sound like something from Animal Planet, Google Panda is just as serious a matter for online marketers now as it was when it first released in 2011. As has been well-documented, Panda is a change to Google’s search results algorithm that Google continues to update regularly, with the expressed goal of lowering the rank of low-quality sites with thin content (e.g. “content farms”), while placing higher-quality sites near the top of search results. Google expects to roll out about 500 search algorithm improvements this year alone! The effects are wide-reaching, so in addition to webmasters staying alert,

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