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Google Panda and SEO: Updated Tips for Online Marketers

August 30, 2013
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Though it might sound like something from Animal Planet, Google Panda is just as serious a matter for online marketers now as it was when it first released in 2011.  As has been well-documented, Panda is a change to Google’s search results algorithm that Google continues to update regularly, with the expressed goal of lowering the rank of low-quality sites with thin content (e.g. “content farms”), while placing higher-quality sites near the top of search results. Google expects to roll out about 500 search algorithm improvements this year alone!  The effects are wide-reaching, so in addition to webmasters staying alert,...

 

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It feels a bit like an Alcoholics Anonymous meeting during the SES New York 2011 session, "Panda: The Aftermath." A panel from SearchEngineWatch.com listened, consoled, attempted to put the issue in perspective and, primarily, provided advice on how marketers on the losing end of the change could try to make it right.
 

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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

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You know you need to gather donor data. But why? And more 
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	This new 
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You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

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You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
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	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

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