Though it might sound like something from Animal Planet, Google Panda is just as serious a matter for online marketers now as it was when it first released in 2011. As has been well-documented, Panda is a change to Google’s search results algorithm that Google continues to update regularly, with the expressed goal of lowering the rank of low-quality sites with thin content (e.g. “content farms”), while placing higher-quality sites near the top of search results. Google expects to roll out about 500 search algorithm improvements this year alone! The effects are wide-reaching, so in addition to webmasters staying alert,...
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From Today @ Target Marketing
It feels a bit like an Alcoholics Anonymous meeting during the SES New York 2011 session, "Panda: The Aftermath." A panel from SearchEngineWatch.com listened, consoled, attempted to put the issue in perspective and, primarily, provided advice on how marketers on the losing end of the change could try to make it right.