Google, Mobile Search and the Paradox of Competition

How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and nontraditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies it sees as threats. On the other hand its traditional search model and content presentation aren’t well-suited to a range of new search and discovery scenarios that are emerging.

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