Google Launches ‘Disavow Links’ Tool

October 18, 2012

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Google has launched a new and widely anticipated "disavow links" tool. The tool was announced by Matt Cutts, the head of Google's web spam team, when speaking during a keynote at the Pubcon conference yesterday. The tool is live. It has been beta tested by selected search engine optimization experts for the past few weeks. About 45 minutes after Cutts spoke, Google formally announced the tool on its Webmaster Central blog. Bing launched its own disavow links tool earlier this year....

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Source: Search Engine Land

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