Google Senior Vice President of Advertising Susan Wojcicki
how she sees ad dollars continuing to move out of traditional media in favor of online. In response to a question about how Google Chief Business Officer Nikesh Arora believes 50 percent of all ad spend will switch online in five years, she said she believed print would continue to be the preferred victim of that shift … She said: "Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online...
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Direct Mail : The Future of Mail Is Here
From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.