Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Google Just Described Its Vision for the Demise of Print Advertising

February 26, 2013
Get the Flash Player to see this rotator.
 
Google Senior Vice President of Advertising Susan Wojcicki told Adweek how she sees ad dollars continuing to move out of traditional media in favor of online. In response to a question about how Google Chief Business Officer Nikesh Arora believes 50 percent of all ad spend will switch online in five years, she said she believed print would continue to be the preferred victim of that shift … She said: "Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online...

 

Companies Mentioned:

People Mentioned:

More Suggested Content:

2013 Direct Marketing Trends (Direct Mail, Email and Social), Including Breakthroughs in Print
March 14, 2013 From Webinars & Virtual Events
This is just one of the great sessions that's available for free, via the 2013 Direct Marketing Day @ Your Desk Virtual Conference & Expo...
 
Mail Robot
Direct Mail : The Future of Mail Is Here
January 2013 From Target Marketing
There are some who say direct mail marketing is dead. Their reasoning takes many tracks and varies depending on where you sit in the marketing universe. For some, the talk track goes like this: The move into online marketing using Web banners and email has been swift and widely accepted by the brands and consumers; we no longer need to go through the pain of developing creative and tolerating the costs associated with printing and mailing direct mail marketing.
 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: