If you buy ads on Google, you may soon be a mobile advertiser—whether you like it or not. And you could be paying for the privilege. Google just announced that it is "enhancing" and "upgrading" AdWords for a world where people increasingly use mobile devices. The changes will take place by the middle of this year. In fact, Google is eliminating some ad-targeting capabilities—in particular, the ability to target specific mobile devices like tablets. In addition, it won't be possible to run strictly mobile-only campaigns in the future. Instead, all campaigns will run on both desktop and mobile, according to...
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Mobile Search: A Mini Playbook
June 16, 2011
From eM+C Daily
There's a popular belief that mobile campaigns are only suited for certain types of businesses, such as restaurants and local retailers. Perhaps its search volume hasn't yet hit critical mass, but the momentum is shifting. Understanding a few of the basic best practices will help maximize your return on your mobile marketing investment.