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Google Just Blasted Away the Wall Between Desktop and Mobile Ads

February 8, 2013
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If you buy ads on Google, you may soon be a mobile advertiser—whether you like it or not. And you could be paying for the privilege. Google just announced that it is "enhancing" and "upgrading" AdWords for a world where people increasingly use mobile devices. The changes will take place by the middle of this year. In fact, Google is eliminating some ad-targeting capabilities—in particular, the ability to target specific mobile devices like tablets. In addition, it won't be possible to run strictly mobile-only campaigns in the future. Instead, all campaigns will run on both desktop and mobile, according to...

 

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