When the Internet Explorer (IE) team heard that Google had bypassed user privacy settings on Safari, we asked ourselves a simple question: is Google circumventing the privacy preferences of Internet Explorer users too? We’ve discovered the answer is yes: Google is employing similar methods to get around the default privacy protections in IE and track IE users with cookies. Below we spell out in more detail what we’ve discovered, as well as recommendations to IE users on how to protect their privacy from Google with the use of IE9's Tracking Protection feature....
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When Online Tracking Ends, Consumers Lose
April 20, 2011
From Today @ Target Marketing
Although the future and final shape of any "Do Not Track" legislation remain unclear, the effects on the online advertising world—and how consumers browse and experience the Web—are likely to be significant and far-reaching. Though the promise of greater privacy may sound alluring in the abstract, in practical terms consumers have a lot more to lose if online tracking disappears.