Google+ Boss Dismisses Facebook Search Tactics

Speaking exclusively to Marketing, Marvin Chow, global marketing director at Google+, said a social “layer” in user experience “should be there whenever you find it necessary.” He added that Google’s social network strategy offers a “much better” proposition than merely “showing ads next to pictures of your nieces and nephews.” Chow’s comments came after Facebook announced Graph Search, which is intended to improve the search function within the network to allow users to search for information and content posted by friends.

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