Google Acquires Retail Couponing Firm Incentive Targeting
Google has acquired retail couponing firm Incentive Targeting for an undisclosed sum, the web giant confirmed. Founded in 2007, Incentive Targeting provides targeted marketing services to manufacturers of grocery and consumer products. The Massachusetts-based company offers a self-service, web-based application for creating and managing targeted promotions. The company's patented software allows marketers to view sales data and trends, and then leverage that information as part of coupon campaigns.