GM in Talks With Facebook About Return to Paid Ads
Alan Batey, General Motors’ interim marketing chief, said at the Detroit auto show that discussions with Facebook officials were ongoing, though the Detroit company had nothing to announce about a return to Facebook as a paid advertiser. “We’re still actively talking to them and looking at opportunities that come our way,” Batey told Reuters on Tuesday. “I wouldn’t tell you that there’s a Mexican standoff here. We just didn’t see the value” in the ads.