On the same day that Ford announced its Sync AppLink developer program, GM came out with its own take, announcing it would make APIs and other resources available so developers can build apps for the car. GM announced a new Web site, http://developer.gm.com/, where developers will be able to download the SDK for its new app framework. It also demonstrated integration with iHeart Radio, TuneIn, Slacker and The Weather Channel on the new framework. GM plans on offering the new framework in some 2014 model year vehicles, which could come out as early as this summer...
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Mobile App or Mobile Website, Which Do You Need?
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As marketers leveraging the digital world, there will come a time when you will have to advise your clients (internal or external) on whether to build a mobile app or a mobile website, and what the differences between them are. We all know the mobile era is here. The question is, how should your client harness one of the greatest opportunities of our decade?
E-commerce Link : The Dynamic Duo
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All the buzz today is about social media, but keep in mind email is a productive channel that provides a high ROI. Let's start with research from the DMA in late 2011: Email is the channel that produces the highest ROI. For every dollar a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40. It makes sense to leverage email and social initiatives to drive business for your company. Let's address some ways you can do this.
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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