Girl Scouts Double Down on Mobile to Drive Cookie Sales
The Girl Scouts of the USA is using mobile in a few unique ways to help the organization sell its much-loved cookies this year. The Girl Scouts have revamped its Cookie Finder mobile application to incorporate GPS that lets users find nearby cookies. Mobile payments are also being used as well as a companywide mobile commerce site. "The Cookie Finder app is the natural extension of our cookie website, www.girlscoutcookies.org," said Amanda Hamaker, manager of product sales at Girl Scouts, New York.