Fall is just around the corner. As the weather begins to cool, marketers are beginning to focus on the first holiday of the Fall season—Halloween. Experian CheetahMail has compiled trends from last year’s Halloween campaigns to help ensure this year’s campaigns are spook-tacular. 2011 Key Trends: Over half of Halloween-related email volume was sent from catalogers and multichannel retailers. "Costumes" and "candy" were key topics for Halloween subject lines, as well as basic "Happy Halloween" greetings. Over a third of all Halloween mailings are sent in September....
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`Tis The Season: Epsilon Releases 2012 Holiday Trend Report
July 26, 2012
From Today @ Target Marketing
According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel-specific trends, the days of the week and weeks that are best for reaching consumer, as well as how these trends compare to previous years.