Digital marketing budgets total 2.5 percent of revenue and will increase 9 percent this year. Marketing leaders have secured bigger budgets to define markets and attract, acquire and retain customers. Yet, increased funding is a double-edged sword. It brings new opportunities but puts more pressure on marketers to deliver and prove a return on the investments. ... Finding No. 1: 10.4 percent of 2012 revenue was spent on marketing, and budgets will increase 6 percent in 2013. On average, companies spent 10.4 percent of their annual 2012 revenue on overall marketing activities
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