The Federal Trade Commission, in a report on online consumer privacy, on Monday called for legislation that would allow consumers to access the information collected on them by so-called data brokers. The commission first called for a “do not track” mechanism in December 2010 that would allow consumers to prevent having their personal data collected as they use the Internet. In this final report, the commission commended efforts by industry trade groups to enact such a mechanism through browser controls but called for businesses to “accelerate the pace” of self-regulation....
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How Will a Consumer Privacy Bill of Rights Affect Your Marketing?
February 28, 2012
From Today @ Target Marketing
A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document. The question on marketers’ minds is “How have things changed over the past year and how will the Consumer Privacy Bill of Rights impact your business?”
FTC Commissioner Urges Marketers to Destroy Data
November 17, 2011
From Home Page
Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's annual Marketing Law Conference, FTC Commissioner Julie Brill told her audience that severe harms can result from the vast collection of personal data by advertisers in the age of new media.