Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

FTC Seeks Privacy Legislation

March 27, 2012
Get the Flash Player to see this rotator.
 
The Federal Trade Commission, in a report on online consumer privacy, on Monday called for legislation that would allow consumers to access the information collected on them by so-called data brokers. The commission first called for a “do not track” mechanism in December 2010 that would allow consumers to prevent having their personal data collected as they use the Internet. In this final report, the commission commended efforts by industry trade groups to enact such a mechanism through browser controls but called for businesses to “accelerate the pace” of self-regulation....

 

People Mentioned:

More Suggested Content:

Gwenn Freeman
How Will a Consumer Privacy Bill of Rights Affect Your Marketing?
February 28, 2012 From Today @ Target Marketing
A little over a year ago, the Commerce Department and the Federal Trade Commission (FTC) issued preliminary reports from their respective task forces that were looking at online privacy. It is now 14 months later and the Commerce Department has released a Consumer Privacy Bill of Rights. In two weeks, the FTC is expected to release its final privacy document. The question on marketers’ minds is “How have things changed over the past year and how will the Consumer Privacy Bill of Rights impact your business?”
 
FTC Logo
FTC Commissioner Urges Marketers to Destroy Data
November 17, 2011 From Home Page
Speaking to an audience of leading advertising, marketing and legal professionals gathered in Chicago for the Promotion Marketing Association's annual Marketing Law Conference, FTC Commissioner Julie Brill told her audience that severe harms can result from the vast collection of personal data by advertisers in the age of new media. 
 

SPONSORED CONTENT

MORE ON DATABASE & CRM >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy.  Mobile Marketing How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: