FTC Declines to Sue HP for Giving Bloggers Swag

Hewlett-Packard and its public relations company, Porter Novelli, got a pass from the Federal Trade Commission for allegedly giving bloggers swag to encourage them to write about the tech company’s products. HP and Porter Novelli allegedly gave some bloggers $50 gift certificates for themselves, as well as $50 gift cards to give to readers. The bloggers who received the gift cards were asked to write about HP “Inkology,” a campaign aimed at encouraging people to print at home using HP products.

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