The president who uses a BlackBerry really wants you to buy an iPhone case. Or four. It's not just any iPhone case: It's a $40 model from the Obama campaign's vast and growing online store, an increasingly important weapon in the cash war for public office. ... Obama made political fundraising history in 2008, and now aims to break new ground in 2012 with his campaign's creative harnessing of the American public's seemingly boundless fondness for kitschy political souvenirs, from the lowly $5 bumper sticker, to the $15 "golf divot tool,"...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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