Forget Traditional TV Ads, Think Online Video Advertising!
Today I wanted to pose a question: Is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you’re a mass marketer, TV has probably been your “go-to” media for the last 30 years … it can be hard to let go of such a trusty companion. But what if there were more cost-efficient opportunities to gain the same mass reach and impact afforded by TV, without the massive price tag?