Forget Rankings: Here Are 6 SEO Metrics That Matter
It would be an understatement to say that the search engine optimization landscape has changed a lot through the years. In just the last two years the changes have been dramatic. Panda and Penguin top the list as the most visible game changers, but there's another one that occurred somewhat under the radar — but has been equally dramatic in its impact on SEO. That change is Search Plus Your World. In a nutshell, Search+ personalizes your search results.