Are you trying to figure out what your customer wants? Well, some fancy marketing person may try to get you to segment your customers into all kinds of “graphics.” Do you want to target customers of a certain income level? How about gender? Age? Or perhaps you should turn to psychographics that separate individuals by their interests, attitudes and aspirations. The issue is that sometimes, assumptions are made that go into creating or analyzing this data that don’t really capture customer behavior, because hey, we’re human and we tend to act out of emotion more often than rationality...
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Sales: That's How Social Media Beats 'Big Data'
February 15, 2013
From Jeff Molander
The truth is your target market probably has five big objections you must overcome to win them over—to earn a new customer relationship or grow an account. If you're a smart marketer (and I know you are) you've got to ask yourself: How will this new "big data" trend help me overcome these objections and sell more, more often? Can big data help you get the job done? Should you invest in it with this expectation?